Italia WOW! – this was the title under which there was held a special event on June, 25 2015 in Florence. The event was hosted by Pitti Immagine Bimbo, with the support of children’s fashion magazine Vogue Bambini. Organizers of the show Italia WOW! set a goal to present the most promising Italian manufacturers of children’s clothing in the international market, as well as to give weight to the label Made in Italy.
In the children’s show Italia WOW! there participated little-known outside of Italy brands Anniel, Douuod, MSGM, Grevi, Vivetta, Puella. There were 18 participants only. Each of them showed their own interpretation of fashion trends of the next summer season in the spring-summer 2016 collections.